About Tracy

What do you get when you cross a third generation entrepreneur with a savvy, sophisticated marketing expert?  You get Tracy Gardner, small business coach and consultant with a passion for helping entrepreneurs succeed.  What happens when you add Duct Tape Marketing, the small business marketing system hailed by the Harvard Business School, to that mix?  Then you get the best of all worlds!  A proven system for helping small businesses grow, delivered by a dedicated business professional.

In addition to her entrepreneurial pedigree and her 20 years of management experience, Tracy is an Authorized Duct Marketing Coach – which means she can deliver the goods on simple, practical solutions to a myriad of small business challenges.

Tracy is known as The Strategist On Demand whose passion is to partner with small business owners and entrepreneurs and take them to the next level.  Tracy works closely with businesses to focus on what they need to grow and expand their businesses.  Tracy also specializes in all aspects of Marketing and Project Manager.

Tracy holds a Bachelor of Science degree in Business Administration.  She lives in Grand Island, NE with her husband, three children and three dogs.

Tracy is also an Authorized Duct Tape Marketing Coach, certified in teaching and coaching around that proven and effective marketing system.  Contact her today to learn more about the coaching services she provides around the Duct Tape Marketing program.

Tracy’s Entrepreneurial Roots

Tracy Gardner grew up with parents and grandparents who were all successful entrepreneurs.  They were the primer for Tracy’s own entrepreneurial path.  Tracy’s parents owned a restaurant all throughout her childhood and her dad’s parents owned a farming operation (while also co-owning the restaurant).  Her mother’s family was in the Travel Center and Convenience Store business.

One of the biggest influences was Tracy’s grandfather.  Fred Bosselman is known as the Grand Daddy of the Truck Stoppers and owned Bosselman Corporations.  This corporation consisted of over 1200 employees.  Tracy worked for her grandfather’s company all throughout college and into her career life as well.  Her last position with Bosselman Energy was as Project Director where she ran the project portfolio for the company.  Due to this work experience, Tracy understands the dynamics of family business very well.

While Tracy was at Bosselman’s, she also helped her husband start his construction business.  In 2005, Tracy co-founded a large childcare facility and preschool.  The path Tracy has taken has led her through the management and founding of other businesses and ventures.  In 2007, Tracy left the corporate world to start Pazaz Marketing which was a Marketing Firm that offered Marketing Strategies, Graphic Design, Copywriting, Media Buying, Large Format Printing, Promotional Products – everything from A-Z.

Tracy streamlined her company in 2008 to focus on working directly with small business owners to assist them in developing and growing their businesses.   It’s Tracy’s passion to motivate, inspire and empower small business owners and entrepreneurs.

Tracy grew up surrounded by an extraordinary family that was filled with very successful entrepreneurs.  She knows the formula for success for both small and large businesses.  Tracy’s mission is to guide you on the path to a wildly successful business.